Case Studies

Experiences we helped create

Case studies: from briefing to navigable prototype — and from prototype to real life.

BMP — concept
BMP
Internet Banking · BaaS

Raising Brazil’s largest BaaS to the experience bar of market leaders

The vision

An experience on par with Itaú and BTG — delightful and trustworthy.

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The delivery

A 100% navigable prototype of the new internet banking, selling before development.

Context

Born in 1999 as Credicarro, BMP consolidated as a financial institution in 2009, became a technology hub with the Fulltech acquisition in 2016 and launched its Banking as a Service in 2020 — today it is recognized as Brazil’s first fintech and largest BaaS platform.

Challenge

The platform was functional but far from delightful: dated UX/UI, unclear communication, friction-heavy journeys and security without fluidity. The bar: quality comparable to Itaú and BTG, with features seen only in major international players.

Approach

Proprietary experience design methodology: brand immersion, market research and benchmarks, personas, journey mapping, UX and UI — with Design Thinking and Human-Centered Design.

Deliverables & outcome

Service blueprint, research, journey maps, wireframes, screens and a 100% navigable prototype — enabling the sales team to demo every feature before final development.

ResearchJourneysUX/UINavigable prototype
PetSimples — concept
PetSimples
PetSimples — home and orders
PetSimples — payment
Marketplace

Unlocking a pet-services ecosystem with a next-generation marketplace

The vision

The first step of a complete ecosystem for the pet world.

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The delivery

A next-gen marketplace with integrated payments, loyalty, wallet and ratings.

Context & challenge

Create a next-generation marketplace for pet services — the first step of a complete ecosystem for the industry.

Deliverables

Next-gen marketplace with split payments, loyalty, cashback, e-wallet, virtual cards and a rating system — a fluid, trustworthy, intuitive end-to-end experience.

MarketplaceSplit paymentsLoyaltyE-wallet
Verum & Fluit — concept
Fluit — project dashboard
Fluit — detailed view
Fluit — construction work packages
Fluit — real-time photo gallery
Fluit — attachments area
SaaS Platform · Capital Projects

Digitizing capital projects with data, smart contracts and SaaS

The vision

Free capital-project management from manual effort and missing data.

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The delivery

A CaaS + SaaS platform with intelligent value streams and smart contracts.

Context & challenge

Latin America’s leading capital-projects consultancy, specialized in infrastructure and mining — compensation based on effort rather than value delivered, no standardization or data capture, low digitization.

Deliverables

Collaboration as a Service (CaaS) and Software as a Service (SaaS) solutions, intelligent value-stream management using smart contracts and a friendly design for a traditionally analog industry.

SaaSSmart contractsValue stream
Catarina Aviation Show — concept
Event dashboard
Check-in with facial biometrics
Tokenized invitation with QR
Phygital Experience · Event

Turning a AAA event into a secure, frictionless phygital experience

The vision

An invite-only event with airport-grade security and app-grade fluidity.

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The delivery

From tokenized invitation to Facial ID: the complete visitor journey.

Context & challenge

A AAA, invite-only event in an airport zone with limited infrastructure — a demanding audience, total focus on security and the need for real-time data and information.

Deliverables

The complete visitor experience: tokenized invitations, registration, Facial ID check-in, document encryption and an end-to-end operations dashboard.

Facial IDTokenizationDashboard E2E
NürnbergMesse — NiLab — concept
Phygital Experience · B2B Matchmaking & Data

Converting trade fairs into data-driven opportunity generators

The vision

Trade fairs that generate measurable business — not just visits.

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The delivery

A data-driven matchmaking engine, the foundation of NiLab Smart Data.

Context & challenge

Turn trade fairs into measurable opportunity generators, connecting the right exhibitors and visitors.

Deliverables

A business opportunity generator with a data-driven matchmaking engine and integrated financing experience — the foundation of NiLab, the market-intelligence lab that unites human and artificial intelligence.

Data-drivenMatchmakingFinancing UX
AlphaGo Brasil — concept
Digital Experience · AI

Materializing Brazil’s first AI-native agency from the very first click

The vision

A 100% AI agency had to prove it on its own storefront.

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The delivery

A real-time, interactive, data-driven site — the agency of the future, felt.

Context

Brazil’s first 100% AI-powered agency — pioneer of the Real Time Agency category, serving the mid-market with the promise: “We plan the future, act in the present, learn from the past.”

Challenge

Create a digital storefront worthy of the positioning: awareness and differentiation, interactivity and personalization, real-time results dashboards and an experience customized by data and machine learning.

Deliverables

A disruptive, interactive, high-performance site — research, experience design, prototyping and development — materializing the “agency of the future” from the very first touch.

AI-nativeReal timeSite & UXData
Lojas Econômica — concept
Econômica — logo before and after the rebrand
Econômica research — overview and demographics
Econômica research — pre-purchase behavior
Econômica research — post-purchase experience and NPS
Econômica research — street brand perception
Econômica research — strategic market outlook
Branding

Repositioning the retailer of happiness in life’s little things

The vision

A family belief that needed to become brand language.

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The delivery

Positioning, identity and brand expression for home retail.

Context & challenge

A housewares retail chain with 6 stores across three Brazilian states, guided by the belief that “happiness lives in life’s little things”.

Deliverables

Branding work: positioning, identity and brand expression for housewares and family retail. (Full study coming soon.)

BrandingStrategic positioningResearchBrand identity
The Feedback App — concept
The Feedback App — from sketch to delivered interface
The Feedback App — onboarding and voice identification
The Feedback App — behavioral profile and goals
B2C Digital Product · Voice

Materializing an idea into experience, interfaces and software

The vision

A paper sketch: what if your speech generated a communication score?

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The delivery

A complete app — from voice onboarding to the progress dashboard.

About

From scribbled idea to product experience: speech analysis with a communication score (vocabulary, intonation, diction), voice identification, behavioral profile, goal setting and personalized recommendations of books, videos and podcasts to keep improving.

VoiceProduct UXCommunication score

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